After more than three decades, Egypt has increased the fixed price of subsidized bread from 0.05 Egyptian pounds ($0.0010) a loaf to 0.20 Egyptian pounds ($0.0042). With record levels of inflation already straining the Egyptian people — the majority of whom rely upon the discounted dietary staple — Cairo-based photojournalist Hamada Elrasam turns his lens on bakeries and their customers amid the 300% price hike. Captions by Elle Kurancid.