Employer Branding definition
Employer branding is the process of establishing the reputation of your company as an employer. It is the perception current employees and outsiders have about whether an organization is or isn’t a great place to work. Employer branding is an important part of a company’s hiring strategy and its goals are to attract and retain employees and to enhance a company’s employer brand. An employer brand is not necessarily related to a company’s commercial brand reputation.
Job seekers will scrutinize employer brands like shoppers evaluating consumer brands before making a purchase.