employer branding facts
A LinkedIn® survey showed that the number 1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization. And that 75% of candidates take into account the employer brand before applying for a job. According to a Deloitte's® study 75% of Americans would not take a job with a company that had a bad reputation.
Employer Branding definition
Employer branding is the process of establishing the reputation of your company as an employer. It is the perception current employees and outsiders have about whether an organization is or isn’t a great place to work. Employer branding is an important part of a company’s hiring strategy and its goals are to attract and retain employees and to enhance a company’s employer brand. An employer brand is not necessarily related to a company’s commercial brand reputation.
Job seekers will scrutinize employer brands like shoppers evaluating consumer brands before making a purchase.
Employer Branding Strategy
Defining your employer branding strategy includes the steps, actions and tactics that will lead to your company’s employer branding’s final objective. This objective is usually linked to business needs and corporate global goals. A strategy passes from the definition of objectives to the execution of the plan and the measurement of results. In the middle of your company’s employer branding strategy is the communication of your employer identity, value proposition and employer brand.
Employer Branding Communication
A LinkedIn® survey showed that the number 1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization. The same survey showed that candidates trust 3 times more current company’s employees than the company itself for information about what is like to work in that company, and that 75% of candidates take into account the employer brand before applying for a job. According to a Deloitte’s® study 75% of Americans would not take a job with a company that had a bad reputation.
Communicating your employer brand is therefore at the heart of your overall strategy.
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