{"id":4831,"date":"2021-09-01T04:13:44","date_gmt":"2021-09-01T08:13:44","guid":{"rendered":"https:\/\/jobbinghood.com\/recruiters\/?page_id=4831"},"modified":"2022-08-12T22:40:39","modified_gmt":"2022-08-13T02:40:39","slug":"employer-branding","status":"publish","type":"page","link":"https:\/\/jobbinghood.com\/recruiters\/employer-branding\/","title":{"rendered":"Employer Branding"},"content":{"rendered":"\t\t
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employer branding<\/span> facts<\/span><\/h2>\t\t\t\t\t

A <\/span><\/span><\/span>LinkedIn<\/a><\/span><\/span><\/span>\u00ae<\/strong><\/b><\/span><\/span><\/span><\/a> survey<\/a><\/span><\/span><\/span> showed that the number 1 obstacle candidates experience when searching for a job is not knowing what it\u2019s like to work at an organization. And that 75% of candidates take into account the employer brand before applying for a job. According to a Deloitte’s<\/span><\/span><\/span>\u00ae<\/strong><\/b><\/span><\/span><\/span> study 75% of Americans would not take a job with a company that had a bad reputation.<\/span><\/span><\/span><\/p><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Employer Branding definition<\/span><\/b><\/span><\/span><\/h2>

<\/a> Employer branding is the process of establishing the reputation of your company as an employer. It is the perception current employees and outsiders have about whether an organization is or isn\u2019t a great place to work. Employer branding is an important part of a company\u2019s hiring strategy and its goals are to attract and retain employees and to enhance a company\u2019s employer brand. An employer brand is not necessarily related to a company\u2019s commercial brand reputation.<\/span><\/span><\/span><\/p>

<\/a> Job seekers will scrutinize employer brands like shoppers evaluating consumer brands before making a purchase.\u00a0<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Employer Branding Strategy<\/span><\/b><\/span><\/span><\/h2>

<\/a> Defining your employer branding strategy includes the steps, actions and tactics that will lead to your company’s employer branding’s final objective. This objective is usually linked to business needs and corporate global goals. A strategy passes from the definition of objectives to the execution of the plan and the measurement of results. In the middle of your company’s employer branding strategy is the communication of your employer identity, value proposition and employer brand.<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Employer Branding Communication<\/span><\/b><\/span><\/span><\/h2>

<\/a> A <\/span><\/span><\/span>LinkedIn<\/a><\/span><\/span><\/span>\u00ae<\/strong><\/b><\/span><\/span><\/span><\/a> survey<\/a><\/span><\/span><\/span> showed that the number 1 obstacle candidates experience when searching for a job is not knowing what it\u2019s like to work at an organization. The same survey showed that candidates trust 3 times more current company’s employees than the company itself for information about what is like to work in that company, and that 75% of candidates take into account the employer brand before applying for a job. According to a Deloitte’s<\/span><\/span><\/span>\u00ae<\/strong><\/b><\/span><\/span><\/span> study 75% of Americans would not take a job with a company that had a bad reputation.<\/span><\/span><\/span><\/p>

<\/a> Communicating your employer brand is therefore at the heart of your overall strategy.\u00a0<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Based on these current trends, Jobbinghood.com is offering video production services to boost your employer brand communication. If you would like to receive a quote. Please contact us. <\/span><\/span><\/span>
\"\"<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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examples of employer<\/span> videos<\/span><\/h2>\t\t\t\t\t<\/span>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

employer branding facts A LinkedIn\u00ae survey showed that the number 1 obstacle candidates experience when searching for a job is not knowing what it\u2019s like to work at an organization. And that 75% of candidates take into account the employer brand before applying for a job. According to a Deloitte’s\u00ae study 75% of Americans would<\/p>\n","protected":false},"author":348,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_rtcl_gb_attr":"","footnotes":""},"class_list":["post-4831","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jobbinghood.com\/recruiters\/wp-json\/wp\/v2\/pages\/4831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobbinghood.com\/recruiters\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jobbinghood.com\/recruiters\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/recruiters\/wp-json\/wp\/v2\/users\/348"}],"replies":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/recruiters\/wp-json\/wp\/v2\/comments?post=4831"}],"version-history":[{"count":5,"href":"https:\/\/jobbinghood.com\/recruiters\/wp-json\/wp\/v2\/pages\/4831\/revisions"}],"predecessor-version":[{"id":5113,"href":"https:\/\/jobbinghood.com\/recruiters\/wp-json\/wp\/v2\/pages\/4831\/revisions\/5113"}],"wp:attachment":[{"href":"https:\/\/jobbinghood.com\/recruiters\/wp-json\/wp\/v2\/media?parent=4831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}