{"id":3226,"date":"2020-01-10T20:28:21","date_gmt":"2020-01-10T20:28:21","guid":{"rendered":"https:\/\/jobbinghood.com\/finance\/2020\/01\/10\/cold-wave-delhi-winters-leads-to-rise-in-sales-of-heaters-geysers-thermals\/"},"modified":"2020-01-10T20:28:21","modified_gmt":"2020-01-10T20:28:21","slug":"cold-wave-delhi-winters-leads-to-rise-in-sales-of-heaters-geysers-thermals","status":"publish","type":"post","link":"https:\/\/jobbinghood.com\/magazine\/2020\/01\/10\/cold-wave-delhi-winters-leads-to-rise-in-sales-of-heaters-geysers-thermals\/","title":{"rendered":"Cold wave: Delhi winters leads to rise in sales of heaters, geysers &#038; thermals"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure><img fetchpriority=\"high\" decoding=\"async\" class=\"lazy lazy-hidden wp-image-1819417 size-full\" src=\"http:\/\/www.financialexpress.com\/wp-content\/plugins\/a3-lazy-load\/assets\/images\/lazy_placeholder.gif\" data-lazy-type=\"image\" data-src=\"https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather.jpg\" alt=\"Cold wave,\u00a0Delhi winters,\u00a0sales of heaters,\u00a0sales of\u00a0geysers,\u00a0OFR heaters,\u00a0Usha International,\u00a0Sansui\" width=\"660\" height=\"440\" srcset=\"\" data-srcset=\"https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather.jpg 660w, https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather-300x200.jpg 300w, https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather-620x413.jpg 620w, https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather-401x267.jpg 401w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><noscript><img decoding=\"async\" class=\"wp-image-1819417 size-full\" src=\"https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather.jpg\" alt=\"Cold wave,\u00a0Delhi winters,\u00a0sales of heaters,\u00a0sales of\u00a0geysers,\u00a0OFR heaters,\u00a0Usha International,\u00a0Sansui\" width=\"660\" height=\"440\" srcset=\"https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather.jpg 660w, https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather-300x200.jpg 300w, https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather-620x413.jpg 620w, https:\/\/images.financialexpress.com\/2020\/01\/delhi-weather-401x267.jpg 401w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><\/noscript><span class=\"article-caption\">Delhi experienced its coldest December day in 119 years this winter and the month was the second-coldest recorded since 1901, according to the weather department. (Reuters photo)<\/span><\/figure>\n<\/div>\n<p>The unprecedented winter in Delhi has led to a sharp rise in sale of consumer electronics and thermal apparel, with home-appliances in December clocking a growth of over 100 per cent, and in some cases as high as 330 per cent, over the last year, say market leaders.<\/p>\n<p>Geysers and room-heaters and warmers and jackets are selling at a rate of knots. Most heat-convectors and room-heaters are \u201cout-of-stock\u201d, manufacturers and retailers say, adding the increase in sales has been good and they don\u2019t mind a cold wave annually.<\/p>\n<p>\u201cBe it Rajouri garden or Lajpat Nagar, I have been to both these markets to find a room-heater but could not fine one. Big or small shops, the answer is same, \u201cheaters are out-of-stock\u2019,\u201d said Vandana Sharma, a 43-year-old homemaker. \u201cI guess even the manufacturers were caught by surprise by this demand,\u201d she said.<\/p>\n<p>Delhi experienced its coldest December day in 119 years this winter and the month was the second-coldest recorded since 1901, according to the weather department. Rajeev Singh, group business manager at Croma, said December saw a growth of 106 per cent in sales compared to the previous year.<\/p>\n<p>\u201cThis winter season with temperatures touching historic lows in north India, we saw a huge up-tick in demand for winter appliances. OFR heaters were out-of-stock by the end of December, with demands being at an all-time high. Even personal\/fan heaters saw intermittent supply due to the increase in demand,\u201d Singh said.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.financialexpress.com\/market\/stock-market\/usha-international-ltd-stock-price\/\" rel=\"noopener noreferrer\">Usha International<\/a>, one of the leading consumer durable companies, said the demand for heating appliances surged by almost 50 per cent. <a target=\"_blank\" href=\"http:\/\/www.financialexpress.com\/market\/stock-market\/havells-india-ltd-stock-price\/\" rel=\"noopener noreferrer\">Havells India<\/a> said most of their stocks \u2014 heaters and oil-filled radiator room heaters (OFR) \u2014 are \u201calmost sold out\u201d.<\/p>\n<p>\u201c\u2026While we have a \u2018stock out\u2019 for most of our models, we are putting the best possible effort to supply additional stocks as per demands. The demand has been very high for ORF and heat convectors,\u201d said Sandeep Tewari, president (marketing) at Usha International. The after-sales service providers too registered a boost in business; take 247around.<\/p>\n<p>According to the CEO of 247around, a one-stop shop for home appliance post-purchase needs, this year witnessed a gigantic 330 per cent increase in geyser installations service alone. \u201cThis winter season, the sale of geysers shot up by more than 15 times for three months, which is the sale-period of October and start of the chill-period of November-December. Also, we saw new brands like Sansui launching geysers,\u201d said Nitin Malhotra, who is also the co-founder of the company.<\/p>\n<p>The electronic home-appliance market cheer permeated the apparel industry too. While leading garment brands like Woodland and Cantabil witnessed a growth of 15 per cent and 20 per cent, respectively, compared to the last December, fashion retail chain 1-India Family Mart had their thermals, jackets and sweaters going out-of-stock frequently.<\/p>\n<p>\u201cThe market was slow during summer because of a slowdown and sentiment shift. However, consumer sentiment improved during Diwali, but with this severe winter it has snowballed,\u201d said Harkirat Singh, MD of Aero Club, the makers and traders of brand Woodland.<\/p>\n<p>Retail sales were up by 10-15 per cent compared to a year ago. Also, North and East India account for 60-65 per cent of sales for the retailers, he said.<\/p>\n<div class=\"common-bottom-text\">\n<p>Get live <a href=\"https:\/\/www.financialexpress.com\/market\/stock-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stock Prices<\/a> from BSE and NSE and latest NAV, portfolio of <a href=\"https:\/\/www.financialexpress.com\/mutual-funds-india\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mutual Funds<\/a>, calculate your tax by <a href=\"https:\/\/www.financialexpress.com\/income-tax-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Income Tax Calculator<\/a>, know market\u2019s <a href=\"https:\/\/www.financialexpress.com\/market\/stock-market\/nse-top-gainers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Gainers<\/a>, <a href=\"http:\/\/www.financialexpress.com\/market\/stock-market\/nse-top-losers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Losers<\/a> &amp; <a href=\"https:\/\/www.financialexpress.com\/mutual-funds-india\/equity-funds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Equity Funds<\/a>. Like us on <a href=\" https:\/\/www.facebook.com\/thefinancialexpress\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> and follow us on <a href=\" https:\/\/twitter.com\/FinancialXpress\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n<\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/><\/p>\n<div class=\"jobbi-after-content-jh-placement jobbi-entity-placement\" id=\"jobbi-4129903449\"><div id=\"jobbi-806881796\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5862940809620110\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-5862940809620110\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>[ad_1] Delhi experienced its coldest December day in 119 years this winter and the month was the second-coldest recorded since 1901, according to the weather department. (Reuters photo) The unprecedented winter in Delhi has led to a sharp rise in sale of consumer electronics and thermal apparel, with home-appliances in December clocking a growth of [&hellip;]<\/p>\n","protected":false},"author":348,"featured_media":3227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts\/3226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/users\/348"}],"replies":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/comments?post=3226"}],"version-history":[{"count":0,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts\/3226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/media\/3227"}],"wp:attachment":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/categories?post=3226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/tags?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}