{"id":1627,"date":"2019-12-05T19:09:24","date_gmt":"2019-12-05T19:09:24","guid":{"rendered":"https:\/\/jobbinghood.com\/finance\/2019\/12\/05\/marico-says-more-people-shopping-expensive-items-online-as-fmcg-cos-embrace-e-commerce-rage\/"},"modified":"2019-12-05T19:09:24","modified_gmt":"2019-12-05T19:09:24","slug":"marico-says-more-people-shopping-expensive-items-online-as-fmcg-cos-embrace-e-commerce-rage","status":"publish","type":"post","link":"https:\/\/jobbinghood.com\/magazine\/2019\/12\/05\/marico-says-more-people-shopping-expensive-items-online-as-fmcg-cos-embrace-e-commerce-rage\/","title":{"rendered":"Marico says more people shopping expensive items online as FMCG cos embrace e-commerce rage"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure><img fetchpriority=\"high\" decoding=\"async\" class=\"lazy lazy-hidden size-full wp-image-1785555\" src=\"http:\/\/www.financialexpress.com\/wp-content\/plugins\/a3-lazy-load\/assets\/images\/lazy_placeholder.gif\" data-lazy-type=\"image\" data-src=\"https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall.jpg\" alt=\"\" width=\"660\" height=\"440\" srcset=\"\" data-srcset=\"https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall.jpg 660w, https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall-300x200.jpg 300w, https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall-620x413.jpg 620w, https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall-401x267.jpg 401w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><noscript><img decoding=\"async\" class=\"size-full wp-image-1785555\" src=\"https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall.jpg\" alt=\"\" width=\"660\" height=\"440\" srcset=\"https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall.jpg 660w, https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall-300x200.jpg 300w, https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall-620x413.jpg 620w, https:\/\/images.financialexpress.com\/2019\/12\/Maricosmall-401x267.jpg 401w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><\/noscript><span class=\"article-caption\">Marico\u2019s popular hair oil range Parachute. (Image: Bloomberg)<\/span><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">While online shopping has changed the face of retail across the globe, FMCG major <a target=\"_blank\" href=\"http:\/\/www.financialexpress.com\/market\/stock-market\/marico-ltd-stock-price\/\" rel=\"noopener noreferrer\">Marico<\/a> has been using the platform to drive the growth of its premium products with almost one in every two products sold online coming from its comparatively costlier product lineup or the company\u2019s new business. \u201cMarico has identified e-commerce as one of its key focus areas in terms of its distribution channels. Currently, 43% of Marico\u2019s e-commerce business comes from premium products and new items in foods and personal care,\u201d Marico said in a note on Thursday. Of lately, Marico has been ramping up its e-commerce presence and has launched products such as Saffola FITTIFY, Coco Soul, Kaya Youth O2 and Set Wet Studio X on platforms such as <a target=\"_blank\" href=\"http:\/\/www.financialexpress.com\/tag\/amazon\/\" rel=\"noopener noreferrer\">Amazon<\/a> and <a target=\"_blank\" href=\"http:\/\/www.financialexpress.com\/tag\/flipkart\/\" rel=\"noopener noreferrer\">Flipkart<\/a>.\u00a0<\/span><\/p>\n<h4><a href=\"https:\/\/www.financialexpress.com\/industry\/sme\/share-of-e-commerce-in-fmcg-sales-to-grow-to-5-worth-4-billion-in-2022-from-2-per-cent-in-2019-according-to-nielsen\/1784332\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Also read:\u00a0E-commerce sales in FMCG to grow twice as fast as modern\u00a0trade<\/strong><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Marico\u2019s e-commerce business has quadrupled in a span of a year and now contributes to about 5% of Marico\u2019s India Business. The same has recorded 75% growth in Q2FY20. Going further, \u201cMarico views e-commerce as an opportunity for test marketing to drive the premium portfolio through digital channels \u2014 given the significant mass of internet penetration,\u201d the company said.\u00a0<\/span><\/p>\n<p><b>The online boom<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The e-commerce channel is expected to grow to $4 billion by 2022 for fast-moving consumer goods sales. As of now, the channel contributes about 2% to the current FMCG sale, information, data and measurement firm Nielsen India said on Wednesday. \u201cIn this rapidly evolving world of commerce, India\u2019s FMCG industry is now making its presence felt in the e-commerce channel \u2014 appealing to consumers\u2019 need for convenience, and in sync with increasing smartphone and internet penetration,\u201d Prasun Basu, South Asia Zone President, Nielsen Global Connect, said.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the FMCG items sold on e-commerce channel belongs to the food category with sales of food items amounting to about 44% of total e-commerce FMCG sales. Following this is personal care at 40% and household care at 13%, Nielsen said.\u00a0<\/span><\/p>\n<div class=\"common-bottom-text\">\n<p>Get live <a href=\"https:\/\/www.financialexpress.com\/market\/stock-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stock Prices<\/a> from BSE and NSE and latest NAV, portfolio of <a href=\"https:\/\/www.financialexpress.com\/mutual-funds-india\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mutual Funds<\/a>, calculate your tax by <a href=\"https:\/\/www.financialexpress.com\/income-tax-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Income Tax Calculator<\/a>, know market\u2019s <a href=\"https:\/\/www.financialexpress.com\/market\/stock-market\/nse-top-gainers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Gainers<\/a>, <a href=\"http:\/\/www.financialexpress.com\/market\/stock-market\/nse-top-losers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Losers<\/a> &amp; <a href=\"https:\/\/www.financialexpress.com\/mutual-funds-india\/equity-funds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Equity Funds<\/a>. Like us on <a href=\" https:\/\/www.facebook.com\/thefinancialexpress\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> and follow us on <a href=\" https:\/\/twitter.com\/FinancialXpress\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n<\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Marico\u2019s popular hair oil range Parachute. (Image: Bloomberg) While online shopping has changed the face of retail across the globe, FMCG major Marico has been using the platform to drive the growth of its premium products with almost one in every two products sold online coming from its comparatively costlier product lineup or the [&hellip;]<\/p>\n","protected":false},"author":348,"featured_media":1628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/users\/348"}],"replies":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":0,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts\/1627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/media\/1628"}],"wp:attachment":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/media?parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/categories?post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/tags?post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}