{"id":1346,"date":"2019-11-12T13:33:52","date_gmt":"2019-11-12T13:33:52","guid":{"rendered":"https:\/\/jobbinghood.com\/finance\/2019\/11\/12\/biscuits-getting-more-expensive-britannia-falls-back-on-premium-items-to-make-money-amid-slowdown\/"},"modified":"2019-11-12T13:33:52","modified_gmt":"2019-11-12T13:33:52","slug":"biscuits-getting-more-expensive-britannia-falls-back-on-premium-items-to-make-money-amid-slowdown","status":"publish","type":"post","link":"https:\/\/jobbinghood.com\/magazine\/2019\/11\/12\/biscuits-getting-more-expensive-britannia-falls-back-on-premium-items-to-make-money-amid-slowdown\/","title":{"rendered":"Biscuits getting more expensive: Britannia falls back on premium items to make money amid slowdown"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure><img fetchpriority=\"high\" decoding=\"async\" class=\"lazy lazy-hidden wp-image-1762008 size-full\" src=\"http:\/\/www.financialexpress.com\/wp-content\/plugins\/a3-lazy-load\/assets\/images\/lazy_placeholder.gif\" data-lazy-type=\"image\" data-src=\"https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall.jpg\" alt=\"\" width=\"660\" height=\"440\" srcset=\"\" data-srcset=\"https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall.jpg 660w, https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall-300x200.jpg 300w, https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall-620x413.jpg 620w, https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall-401x267.jpg 401w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><noscript><img decoding=\"async\" class=\"wp-image-1762008 size-full\" src=\"https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall.jpg\" alt=\"\" width=\"660\" height=\"440\" srcset=\"https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall.jpg 660w, https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall-300x200.jpg 300w, https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall-620x413.jpg 620w, https:\/\/images.financialexpress.com\/2019\/11\/Britanniasmall-401x267.jpg 401w\" sizes=\"(max-width: 660px) 100vw, 660px\"\/><\/noscript><span class=\"article-caption\">Britannia also said that the company will ramp up the production of other categories in the coming months.<\/span><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">While FMCG companies have been facing the headwinds of ongoing slowdown, one of the leading biscuit makers Britannia said that the company launched several premium products at a time when people were not willing to buy five-rupee biscuits. Announcing the company\u2019s results for the quarter ending September, Britannia said: \u201cWe continued our premiumisation and innovation journey with the launch of limited edition \u201cTreat Cream biscuits\u201d &amp; \u201cLittle Hearts Strawberry,\u201d Varun Berry, Managing Director, Britannia, said in a statement on Monday. Earlier, Financial Express Online had reported that fast-moving consumer goods companies tend to launch comparatively costlier products during slowdown as the affluent still have money to experiment.\u00a0<\/span><\/p>\n<p>Britannia also said that the company will ramp up the production of other categories in the coming months. \u201cOur plan is to scale up\u00a0<span style=\"font-weight: 400;\">\u201cSalted snacks\u201d in West &amp; \u201cCroissant\u201d in East &amp; South,\u201d Varun Berry added.<\/span><\/p>\n<h4 style=\"padding-left: 30px;\">Also Read:\u00a0<a href=\"https:\/\/www.financialexpress.com\/industry\/fast-moving-costly-goods-fmcg-firms-bank-on-expensive-products-amid-slowdown\/1743851\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fast-moving costly goods? FMCG firms bank on expensive products amid\u00a0slowdown<\/a><\/h4>\n<p><b>Key takeaways from Britannia\u2019s Q2 results<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Britannia Industries Ltd reported consolidated revenue growth of 6% for the quarter ending September at Rs 3,023 crore.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The company\u2019s consolidated net profit jumped by double-digit 33% and stood at Rs 404 crore.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Britannia also reported sequential revenue growth of 13%.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Earlier, Britannia\u2019s rival biscuit maker Parle had told Financial Express Online that Parle has kept up with the launch of premium range biscuits because \u201cpremium is doing really well and is actually untouched by slowdown,\u201d Mayank Shah, senior category head, Parle Products had told Financial Express Online in an interview last month. A report from Euromonitor International had also shown that biscuit industry deploys the premiumisation strategy amid slowdown to lever sales.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, Britannia is not the only company in the food business that has driven expensive product production. Recently, tobacco maker ITC also said that only did it roll out several expensive products in the last few months but also received healthy response to those products. \u201cIn the Dairy &amp; Beverages Business, the recently launched premium range of juices comprising three differentiated flavours \u2026 continued to receive an excellent response from consumers,\u201d ITC said announcing its Q2FY20 results.\u00a0<\/span><\/p>\n<div class=\"common-bottom-text\">\n<p>Get live <a href=\"https:\/\/www.financialexpress.com\/market\/stock-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stock Prices<\/a> from BSE and NSE and latest NAV, portfolio of <a href=\"https:\/\/www.financialexpress.com\/mutual-funds-india\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mutual Funds<\/a>, calculate your tax by <a href=\"https:\/\/www.financialexpress.com\/income-tax-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Income Tax Calculator<\/a>, know market\u2019s <a href=\"https:\/\/www.financialexpress.com\/market\/stock-market\/nse-top-gainers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Gainers<\/a>, <a href=\"http:\/\/www.financialexpress.com\/market\/stock-market\/nse-top-losers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Losers<\/a> &amp; <a href=\"https:\/\/www.financialexpress.com\/mutual-funds-india\/equity-funds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Equity Funds<\/a>. Like us on <a href=\" https:\/\/www.facebook.com\/thefinancialexpress\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> and follow us on <a href=\" https:\/\/twitter.com\/FinancialXpress\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n<\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Britannia also said that the company will ramp up the production of other categories in the coming months. While FMCG companies have been facing the headwinds of ongoing slowdown, one of the leading biscuit makers Britannia said that the company launched several premium products at a time when people were not willing to buy [&hellip;]<\/p>\n","protected":false},"author":348,"featured_media":1347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"_links":{"self":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts\/1346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/users\/348"}],"replies":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/comments?post=1346"}],"version-history":[{"count":0,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/posts\/1346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/media\/1347"}],"wp:attachment":[{"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/media?parent=1346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/categories?post=1346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobbinghood.com\/magazine\/wp-json\/wp\/v2\/tags?post=1346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}