Fitness Sales & Marketing Manager

Are you passionate about developing character in others? Do you like working with kids? Do you have high energy, and are you hard-working, internally motivated, and enjoy working in teams? If you answered yes to all of these questions, we want to talk with you!

Company Overview

Character in Action (DBA Premier Martial Arts) is a fast-growing martial arts start-up with multiple locations serving the Greater Austin metro area with a mission to empower lives through martial arts. We use a blended style of Taekwondo, Karate, Muay Thai, Kickboxing, and Krav Maga. We view martial arts not only as a sport or means for self defense, but more importantly as a tool for lifelong character development. We use martial arts to teach our students to have confidence, live with integrity, respect others, be accountable, maintain focus and discipline. We seek to develop students’ physical and mental fitness in a fun and exciting atmosphere. We also encourage lifelong development and learning through adult classes that focus on fitness, self-defense, and self-confidence in an inclusive environment.

Character in Action was started by a former engineer and business strategy consultant who worked for some of the world’s largest corporations and private equity companies. His vision is to build an engaging culture and a collaborative team that directly impacts people’s lives and communities.

Who You Are

The Fitness Sales & Marketing Manager is one of the initial and most important contacts that a student and their family has with a martial arts school. They must be excellent communicators, professional, energetic, friendly, personable, and approachable. They must also be attentive to details, organized, proficient, and a self-starter. The Fitness Sales & Marketing Manager will be expected to initiate relationships with students and their families through various marketing channels and continue to nurture relationships with established students. The Fitness Sales & Marketing Manager should be excited about using martial arts to promote development of character attributes, such as self-discipline, kindness, determination, respect, etc. This job offers the opportunity for Fitness Sales & Marketing Managers to see tangible growth in their students’ martial arts skills and in their character. You are a great fit for Character in Action if you:

• Possess an energetic and engaging personality with people of all ages, genders, ethnicities, and backgrounds
• Are passionate about changing lives and developing others’ character through martial arts
• Demonstrate exceptional customer service and seek to exceed customer expectations
• Have outstanding verbal communication
• Are experienced in digital marketing, event planning, sales, and promotions
• Live a healthy and active lifestyle

A Fitness Sales & Marketing Manager needs to have enthusiasm, passion, motivation, and excitement for empowering people’s lives through martial arts. A successful Fitness Sales & Marketing Manager is personable and able to interact and communicate effectively with others. The ideal candidate will help us achieve our goals by partnering with the owner and other team members to develop and provide a premium martial arts experience and education for our students and their families.

Responsibilities:

Sales & Marketing:

• Execute lead generation programs through various marketing channels
• Achieve new membership, upgrade, and equipment package sales goals
• Represent company at recruitment, marketing, and community events
• Distribute marketing materials within the community and through social media
• Develop relationships with other businesses and educational and community leaders
• Complete on-going systems and processes training and professional development

Business Management and Administration:

• Oversee overall operations and management of school (class schedules, supplies, retail ordering, and inventory)
• Monitor and complete daily tasks and business statistics tracking
• Recruit and retain new students and manage membership agreements
• Set appointments, follow-up, and deliver introductory lessons (private and group)
• Conduct introductory martial arts lessons for prospective students
• Conduct placement tests and evaluations for upgrade conferences
• Oversee overall experience of our students and their families
• Build and maintain long lasting, positive relationships with students and parents by soliciting and incorporating their feedback to improve the school and/or classes
• Manage the pro-shop (retail sales, inventory, equipment, reorders and reorder levels, special orders, supplies)
• Schedule, plan, and execute special events
• Ensure the studio is clean, safe and upholds the company brand and standards
• Help recruit other team members

Coaching:

• Lead classes, including Tiny Champs class and Leadership Training class

Qualifications and Experience:

• Bachelor’s degree or military service preferred; HS Diploma or GED required
• 2+ years of proven experience as a sales and marketing professional who consistently meets or exceeds revenue goals
• Experience and passion for working with parents and children ages 4-12 years
• Martial Arts experience preferred, but not required
• Experience working in fitness / coaching / education preferred
• Comfortable presenting to a wide range of audiences: parents, educators, students
• Social media, digital marketing, and event planning experience
• Strong work ethic, organizational and leadership skills
• Respectful and supportive of team members
• Outstanding verbal communication skills with the capacity to command attention
• Proficient computer/phone/social media skills and capacity to learn the software (e.g., G Suite products) used to run the business
• Able to work flexible work hours: generally 45-hour weeks on weekdays and Saturdays. Daily schedule for hours of work are to be determined
• Ability to attend a week-long (seven days) out of state corporate training/orientation
• Pass a criminal background check and drug screening (including nicotine)
• Have reliable transportation with clear driving record
• Authorized to work in the United States
• Interest and flexibility to deliver responsibilities in multiple locations in assigned area(s)

What we will offer you

• Competitive base pay commensurate with experience. Starting salary range of $45,000 – 50,000 with opportunities for growth as the company grows
• Opportunity for higher earning potential with performance bonus (up to 50% of base salary)
• Opportunities for rapid career progression with demonstrated successful performance
• Continuous business training and professional development opportunities
• Paid time off and holidays
• Regular corporate and team-building events
• Access to health, dental, vision, and life insurance and retirement benefits (waiting period will apply)
• Cell phone subsidy
• Employee discounts
• Work Schedule: ~45 hours Monday to Saturday. Hours will vary as the company achieves growth targets but will typically be from around 1 to 10pm

Please submit your resume and background with the following information:

• Name, contact information, and any social media account
• Education: School & Major (as applicable)
• Professional work experience and number of years
• Sales and marketing experience and number of years
• Any martial arts experience with belt rank, discipline, and year obtained as applicable
• Any other fitness activity with level attained and years of experience as applicable